by Karen Rubin, News & Photo Features

Today Hillary Clinton announced a major new plan to help children, families and educators confront the challenge of bullying and heal divisions in communities around the country. The initiative, Better Than Bullying, would provide $500 million in new funding to states that develop comprehensive anti-bullying plans, empowering communities to improve school climates and support our kids. The new policy was discussed in a Hillary for America conference call with HFA Senior Policy Advisor Maya Harris and Policy Advisor Corey Ciorciari, New Hampshire educator Anne McQuade, and former Chairman of the President’s Committee on the Employment of People with Disabilities Tony Coelho.

The initiative comes as a kind of antidote to the impact of Donald Trump’s campaign is seen to have a “Trump effect” among school children and communities.

From mocking a reporter with a disability, to demeaning women for their appearance, to calling Mexican immigrants “rapists” and “criminals,” Donald Trump has made no apologies to the growing list of people that he has attempted to bully since the launch of his hate-filled campaign.  Trump’s divisive rhetoric has encouraged an increase in hurtful behavior and intimidation that is being reported in communities across the country. Experts are calling it the “Trump Effect,” and the Southern Poverty Law Center reported that Trump’s campaign “is producing an alarming level of fear and anxiety among children of color and inflaming racial and ethnic tensions in the classroom.”

“We’re seeing a terrible trickle-down effect from the Trump effect into our public schools,” said Ann McQuade, a New Hampshire educator who teaches english to refugee and immigrant students from more than 30 countries. “ And since Donald Trump officially became the republican nominee for president, many of my refugee and immigrant students have come to me to ask questions that revolve around, ‘What if?’ These honest conversations have been sobering and sad… These beautiful, hopeful kids, they come to this country to find a better life and we say to them: ‘Welcome to America,’ and then they watch television and are exposed to angry social media that sends a different message.”

“One of the things we are most concerned about in the disability community is getting rid of the stigma that has existed for years and years,” said Tony Coelho, former Congressman and architect of the Americans with Disabilities Act. “We were making tremendous progress when it comes to that. My really strong belief is that Donald Trump has brought hate back… When you have a candidate who is a nominee for president of one of our legitimate parties who is openly mocking, openly stigmatizing those of us with disabilities, that is a huge setback. We, in our community, really appreciate what Hillary is trying to do to take it the other way and get back to the progress that we were making… She has been with us all these years, and now she is coming in on a major issue and defending us again.”

The character issue was raised as a significant difference between Hillary Clinton and Donald Trump during a rally in Winston-Salem, North Carolina, when for the first time, First Lady Michelle Obama appeared along side Hillary Clinton.

“We’ve never had such a stark contrast – of character, of vision. The stakes in this election could not be more clear,” Michelle Obama declared. The most powerful role model in the world – how to treat others, how to deal with disappointment, whether to tell the truth.” She added that as President  and as First Lady “with every action we take, every word we utter, we think about the children watching us, hanging on every word. We try to be the kind of people, the kind of leaders that your children deserve whether you agree with our politics or not.”

“We all know that bullying is a real problem in our classrooms our playgrounds and online – and teachers have reported that this election has made it worse,” Clinton stated. “ I want you to know, we’re going to launch a major new effort to help states and communities and schools and families end bullying wherever it takes place…  I can’t think of anything more important than making sure every single one of our children knows that they are loved just as they are. So ultimately, my friends, as Michelle reminds us, this election is about our kids – and in my case, my grandkids. Their lives and their futures, nothing is more important to me than that. I’ve been fighting for kids throughout my career. I will fight for them every single day of my Presidency.”

Clinton’s Better Than Bullying initiative would provide $500 million in new funding to states that develop comprehensive anti-bullying plans, empowering communities to improve school climates and support our kids. States will have flexibility in tailoring anti-bullying plans to their local communities, in keeping with the following national priorities:

• Developing comprehensive anti-bullying laws and policies that explicitly prohibit bullying on the basis of race, color, national origin, sex, disability, sexual orientation, gender identity, and religion.

• Making the Internet a safer space for kids by addressing cyberbullying.

• Supporting educators working to improve school climate.

• Providing support for students impacted by bullying and abuse.

• Expanding behavioral health programming — teaching young people to control their impulses, recognize the feelings of others, and manage stress and anxiety.

Examples of policy interventions and investments states can pursue include:

• Expanding social and emotional learning programs. For example, the RULERprogram helps students recognize, understand, label, express and regulate their emotions. Studies show students using RULER perform better academically, experience less anxiety and depression, and are less likely to bully other students.

• Investing in specialized school-support professionals like guidance counselors, social workers, school nurses, and school psychologists.

• Embedding training on bullying and classroom climate in educator and school leader preparation.

• Implementing evidence-based suicide prevention and mental health programs in high schools. The link between bullying and suicide is clear, and we need to respond by providing students that have experienced bullying and those that have bullied others, the supports they need.

• Investing in school-based cyber bullying interventions and parent education.

• Making school climate a priority in enforcing the Every Student Succeeds Act.

A full fact sheet is available here. Previously in the campaign, Clinton has outlined a number of initiatives that complement the Better Than Bullying initiative and its goals, including her commitment to end the school-to-prison pipeline, fight for full equality for LGBT people, and support Americans living with mental health problems and illnesses.

Hillary for America also released a new television ad, “Bryce,” that tells the story of a young man with muscular dystrophy who has overcome bullying. Throughout the campaign, Clinton has talked about the need for more love and kindness in our culture, and she’s recognized that bullying is an urgent crisis that contributes to poor academic performance, increased incidence of depression, and in some extreme cases, suicide.