Even as millions around the country and the world have been protesting the policies coming down from Donald Trump – the immigration and travel ban, global gag order on women’s health facilities, attacks on environment and climate action, attacking the media, threatening new voter suppression actions (the list goes on and on) – today a senior group of key Trump-Pence campaign, transition, and inauguration leaders announced the formation of America First Policies, a non-profit organization dedicating to advocating the initiatives and policies of the White House.

“As an issue advocacy organization, America First will be dedicated to empowering, educating, and mobilizing tens of millions of Americans who believe in policies that put America First,” the press release stated. “The organization will promote policy, support leaders, coalitions, and other organizations who back America First policies, and communicate directly to citizens – directly challenging the agenda of the liberal and biased media.”

America First Policies will be led by Nick Ayers, Rick Gates, Marty Obst and Brad Parscale – a team who worked closely throughout much of the campaign, transition, and inauguration and have tremendous experience in public policy, issue advocacy, fundraising, and political organization. In addition, David Bossie and Katrina Pierson will also be joining the newly formed entity. The group said it will not accept any donations from federally registered lobbyists.

“President Trump campaigned on a bold but basic concept: America First,” the team said in a joint statement. “This is a concept the American people both understand and support, but few in the media recognize and many politicians beholden to special interests will oppose. We will provide the counter balance. And while our funding will be significant – the most powerful thing this organization can do is harness the power and energy from everyday ordinary Americans, and give them a voice in this process. If their voices are heard, ‘America First’ policies championed by The White House will prevail.”