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Hospitality Industry Faces Catastrophic Impact of Coronavirus Crisis

America’s hotels, supporting one out of ever 25 jobs, face catastrophe because of the coronavirus health crisis (c) Karen Rubin/goingplacesfarandnear.com.

Leading hotel CEOs met with the White House on March 17 to discuss urgent economic recovery solutions needed to protect millions of U.S. hotel employees and 33,000 small businesses as travel grinds to a virtual halt across the country because of the coronavirus health crisis.  From Main Street to major cities across the country, hotels everywhere are on the verge of shutting their doors in the coming days – many by the end of this week. With 1 in 25 jobs supported by the hotel industry, the rapid pace of booking cancellations is having an immediate, negative ripple effect that risks seeing mom and pop hotel owners shutter, furlough their employees, hurting community businesses.  

The hotel industry is an industry of people and the current human toll is proving to be catastrophic. Based on current occupancy estimates, the American Hotel & Lodging Association (AHLA) says four million total jobs have been eliminated already or are on the verge of being lost in the next few weeks. In certain affected markets, including Seattle, San Francisco, Austin and Boston, hotel occupancy rates are already down below 20 percent and individual hotels and major operators have already shut down operations. 

The AHLA, the nation’s leading and largest trade association for hotel industry, made the case that the economic impact on the hotel industry is already more severe than 9/11 and the 2008 recession, combined. “The impact of the coronavirus pandemic on our 33,000 small business owners who operate 66 percent of hotel properties across the country has been extremely severe with many considering shuttering and closing their doors for good within days if they haven’t closed already.”

Chip Rogers, AHLA President and CEO, said the burgeoning COVID-19 health crisis is unprecedented in its size and scope, and it represents the single largest decline in travel in modern times.

“The impact to our industry is already more severe than anything we’ve seen before, including September 11th and the great recession of 2008 combined,” stated Rogers. “The White House and Congress can take urgent action to protect countless jobs, provide relief to our dedicated and hardworking employees, and ensure that our small business operators and franchise owners – who represent more than half of hotels in the country – can keep their doors open.”

According to an Oxford Economic Study, a 30 percent decline in hotel guest occupancy could result in the loss of nearly 4 million jobs, with $180 billion of wages and a $300 billion hit to the GDP – crippling the hotel industry, the local communities they serve and the U.S. economy.  

“This unprecedented public health crisis has quickly become a catastrophic economic crisis as well,” said Roger Dow, President and CEO, U.S. Travel Association President. “The losses for the travel industry alone are projected to double the unemployment rate over the next two months and plunge the country into recession. Small businesses, which make up 83% of travel businesses, need relief right now if they’re going to be able to keep paying their employees.”

The Oxford study estimates the hotel industry supports 1 in 25 American jobs, totaling 8.3 million jobs, paying more than $97 billion in wages and salary income, and contributes nearly $660 billion to the U.S. GDP annually.  In addition to major hotel brands, the hotel industry includes more than 33,000 small businesses, which represent 61 percent of hotel properties in the U.S.

Top hotel industry leaders laid out several immediate actions the White House and Congress could take to help the hotel industry protect jobs and help small business operators. The group focused on two critical goals – retaining and rehiring employees and keeping hotels from shutting down through access to liquidity and low interest loans, including for small businesses. 

Hotel CEOs who participated in the roundtable discussion today at the White House were hopeful that President Trump and Members of Congress will work together urgently to provide relief and ensure the industry is positioned to rebound from the unprecedented impact from the Coronavirus pandemic.

Best Western Hotels & Resorts President and CEO, David Kong said, “For nearly 75 years, Best Western has been a brand with small family businesses at our core. Most of our hotels are owned and operated by hardworking men and women with their children growing up in the business. For them, their hotels represent their families’ legacy and their future. Many are being forced to close their doors with no assurance of when they will be able to reopen. Their employees are left with no gainful employment and the resultant financial hardship. It is imperative that the government step in immediately with loan programs that provide capital and liquidity to help small businesses survive as well as other employment programs to help the impacted employees. The situation is dire.”

Choice Hotels International President & CEO, Pat Pacious said, “The majority of our 13,000 franchisees are small business hotel owners who have to meet payroll, pay their mortgages every month, and support their families during this crisis – as well as take care of their guests. As I told the Administration today, while Choice Hotels is acting to assist our franchisees, the federal government has a critical role to play in helping minimize the impact and disruption to the livelihoods of small business hotel owners and their employees, as well as stabilizing the economy during this difficult and unprecedented time.” 

Hilton President and Chief Executive Officer, Christopher J. Nassetta said, “In Hilton’s 100-year history, we have never seen anything like the current situation. I am hearing directly from hotel employees concerned about their mortgage payments and hotel owners worried about making payroll. Nearly eighty percent of the hotels in our U.S. network are franchise properties that employ less than 50 people, and we are using every tool in our toolkit to keep these small businesses viable. Ours is an industry of people serving people, and that’s why we’re asking Congress and the Administration to help shield them from the economic impact of the coronavirus, so they can be part of the recovery that will follow.”

Hyatt president and CEO, Mark Hoplamazian said, “In our industry, success depends entirely on the passion and dedication of our people. It is critical that we take swift action to ensure that our workforce is protected with the proper healthcare and financial support so that the industry can return in full force following this unprecedented degree of business interruption.”

InterContinental Hotels Group CEO Americas, Elie Maalouf said, “The coronavirus represents a global economic emergency as well as a global health emergency, and the impact it will have on the hospitality industry is unprecedented. Even as we’re currently managing this issue to keep our guests and colleagues safe, and hotel owners secure, we’re committed to doing everything we can to protect the future of the millions of Americans employed by the hotel industry and prepare to expedite a return to normal once this crisis passes. We appreciate the administration’s engagement in this issue and look forward to continuing this important discussion in the weeks ahead.”

Marriott International President and CEO, Arne Sorenson said, “The COVID-19 pandemic has resulted in an unprecedented decline in demand impacting our hotels and our associates. We are looking to government to support the hospitality industry through this period of time so we can assist our associates and hotel owners, many of whom are small businesses.”

MGM Resorts International Chairman & CEO, James Murren said, “Within days we have transformed from a vibrant industry welcoming people from around the world, to one experiencing a total shutdown of business.  Addressing this public health emergency required major collective action which is why MGM shut down our operations. But it comes at a cost to our tens of thousands of employees, small businesses and communities who depended on us.  We look forward to a productive dialogue on how to ensure that when it is safe, the gaming industry can be in a position to open our doors so that we and the 2 million jobs that depend can be part of the economic recovery that is to come.”

“Pebblebrook Hotel Trust is a REIT with 54 hotels with over 13,000 rooms and over 8,000 employees around the country. Our hotels are in most of the hardest hit cities – Seattle, San Francisco, here in Washington, DC, NYC, Boston, Chicago and more. As of today, we have had to make the difficult decision to let go over 4,000 employees,” noted Jon Bortz, Board Chair, AHLA and Chairman & CEO, Pebblebrook Hotel Trust.

“By the end of the month, we expect another 2,000 employees will also be let go, representing over three quarters of our employees. We are looking at closing the doors at more than half of our properties,” Bortz said. “This is the reality we, and countless other owners and operators around the country are facing in the wake of this public health situation.”

Coronavirus Pandemic: Warren Outlines Decisive Plan to Keep American Families Healthy & Stabilize Economy

Senator Elizabeth Warren released her plan to take decisive action on the coronavirus pandemic to both keep American families healthy and stabilize the economy. © Karen Rubin/news-photos-features.com

In contrast with the disjointed, chaotic, ineffective, politicized handling to stem the coronavirus pandemic offered by the Trump Administration still more concerned about the stock market than lives (Trump suggested a new benchmark, that since as many as 65,000 people die each year from seasonal flu – “Who knew? I find that amazing” – that anything less would be considered victory), every Democratic candidate to replace Trump has demonstrated more effective leadership. Trump has honed in on pushing the Federal Reserve to lower interest rates, and for further tax cuts which will do nothing to address the actual global economic impacts of a pandemic – curtailed production and consumer demand as well as general business uncertainty –  Senator Elizabeth Warren released her plan to take decisive action to both keep American families healthy and stabilize the economy. This is from the Warren campaign:

Charlestown, MA – Today, Elizabeth Warren released her plan to take decisive action to keep American families healthy and stabilize our economy as the virus spreads. 

Elizabeth Warren’s plan will: 

Ensure that every American — including the millions of Americans who are uninsured — can get all recommended evaluation and care for coronavirus for free, including any recommended coronavirus vaccine once it is developed.

Create an emergency paid leave program so that anyone who meets the CDC’s description of relevant symptoms of coronavirus or is exposed and placed under quarantine can get fully paid time off of work to consult a doctor and recover—or provide care to a family member or other dependent who requires it.

Enact at least a $400 billion fiscal stimulus package to head off the potential economic impact of coronavirus.

Elizabeth discussed these concrete solutions to the coming economic shocks of coronavirus at a town hall in Houston over the weekend. The plan released today builds on her comprehensive plan to prevent, contain, and treat infectious diseases outbreaks like coronavirus she released more than four weeks ago — before any of the other candidates, or the incumbent in the White House.
 
Read her plan here and below.
 
Protecting our People and our Economy from Coronavirus
 
Coronavirus is a public health emergency and a serious threat to the American economy. While it’s important that our leaders communicate calmly and clearly about the situation to avoid unnecessary panic, it’s just as important that we take decisive action to keep American families healthy and stabilize our economy as the virus spreads.
 
Coronavirus is already hitting other countries hard. Major cities in China have been effectively shut down for weeksJapan just announced that it was closing schools for about a monthThe number of confirmed coronavirus cases in Italy, Iran, and South Korea continues to grow.
 
And now coronavirus is here. This weekend, the U.S. experienced its first death from the virus and there are at least two coronavirus cases of apparent local origin in California, two in Washington, and one in Oregon. Firms like Amazon have suspended non-essential employee travel in the United States and US film and TV productions have cancelled or suspended shoots. 
 
Weeks ago, I was the first presidential candidate to put out a plan to address the public health effects of coronavirus. And with Republicans insisting that we cut spending elsewhere to cover the cost of coronavirus response, I introduced a bill in the Senate to immediately move the billions of dollars taxpayers are spending on Donald Trump’s useless border wall to coronavirus preparedness instead.
 
But it’s clear that we must do even more to contain the spread of the virus and to address the economic damage it is creating. The Dow Jones dropped nearly 12% last week — its worst week since the 2008 financial crisis — but the plummeting stock market is just the tip of the iceberg. Small businesses that rely on overseas production are suffering. American exporters in agriculture and forestry are losing access to valuable overseas marketsTourism is down sharply.
 
Supply chain disruptions due to halted production in China and elsewhere will ripple through the economy for months, especially in critical industries like automobiles and electronics. And coronavirus has exposed a critical weakness in our drug supply chain. Active pharmaceutical ingredients are the chemical components of drugs that make them work—and a significant portion of them are manufactured in China, which means supply chain disruption may eventually cause drug shortages in the U.S.
 
Analysts now project that American companies will generate zero earnings growth in 2020 because of coronavirus. And if the coronavirus reaches global pandemic levels, experts predict that it could lead to a recession in the US and across the globe.
 
The Trump Administration response has been a mess. The President has put Vice President Mike Pence in charge of coordinating the response — the same man who ignored scientific experts and presided over a public health emergency as Governor of Indiana. Instead of buckling down and working on our response after being put in charge, Pence promptly spoke at a right-wing conference and jetted off to Florida for a Republican fundraiser. Meanwhile, the Trump Administration appears to have no ideas for dealing with the widespread economic effects of coronavirus except more tax cuts.
 
I rang the warning bells for years before the 2008 crisis. Quicker action during the Bush Administration could have reduced the severity of the crisis — or averted it entirely. While we still don’t know the full scope of the public health and economic impact of coronavirus, and even further actions may be necessary in upcoming months, we should take the following steps right now to limit the spread of the virus and get ahead of its economic impact:

Ensure that every American — including the millions of Americans who are uninsured — can get all recommended evaluation and care for coronavirus for free, including any recommended coronavirus vaccine once it is developed.

Create an emergency paid leave program so that anyone presenting with the symptoms of coronavirus, or who has a family member or other dependent presenting with the symptoms of coronavirus, can get fully paid time off of work to see a doctor, get treatment, or provide care.

Enact at least a $400 billion fiscal stimulus package to head off the potential economic impact of coronavirus.

  Ensuring Every American Can Get Free Care for Coronavirus
 

The request for emergency supplemental funding put forward by Senate Democrats is a good proposal. I strongly support it. But I believe we must also do more.
 
Paying for CareDonald Trump has spent years ripping health coverage away from millions. As deductibles soar, many Americans must pay full price for care until months into a new plan year, as they wait for their insurance to kick in. People without coverage often do not seek the care they need and those with high deductibles delay important care. And for those who are put under federally mandated quarantines, thousands of dollars in medical bills may plunge them into a serious financial crisis. Millions of Americans choosing not to seek care because of cost concerns will worsen the public health and economic effects of coronavirus.
 
Medicare for All will prevent this kind of problem in the future. But in the short term, facing a potential outbreak, we must ensure that every person in this country can talk to a doctor if they think they might have coronavirus—and get the recommended testing and care they need if they do.
 
If other countries’ experiences are an indication, most people who contract the virus will need simple, supportive primary care and to stay isolated to prevent further spread. But it’s important that those who become acutely ill can seek the more advanced care they need.
 
Our response must ensure that every person in this country can get recommended evaluation, diagnosis, and treatment for coronavirus for free. Congress should dedicate sufficient funding to reimburse health care providers and hospitals for uncompensated care relating to coronavirus. This fund should also be large enough to cover the costs of government mandated quarantines or isolation for patients who cannot afford any bills that it may generate. Congress should also require that insurers fully cover all recommended care for coronavirus, including appropriate evaluation, diagnostic testing, and treatment.
 
What does my plan mean for you? It means that you could get all recommended medical advice and care for coronavirus for free—regardless of whether you have hit your deductible, whether you’re on Medicare or Medicaid, or have no insurance at all.
 
Ensuring Hospital and Health System Capacity. Because of the way coronavirus spreads, many more people will be exposed to it than we saw with Zika or Ebola. That means our health system will see a surge in demand for basic primary care and diagnostic screenings in the midst of an already brutal flu season that has stretched hospitals’ capacity. To address the likely increase in people seeking medical evaluation and treatment for coronavirus, Congress should provide a temporary surge in funding for Federally Qualified Health Centers, Community Health Centers, Rural Health Clinics, and safety-net hospitals to increase their capacity.
 
Ensuring Access to Vaccines and Other Medical Countermeasures. We must increase federal investment in developing a coronavirus vaccine and ensure that every person who needs the vaccine can get it at no personal cost. As we did during the outbreak of H1N1 (the “swine flu”), the government should guarantee that it will purchase a bulk quantity of the eventual vaccine for coronavirus. This will create an incentive for the private sector to develop it quickly and ensure manufacturers of sufficient demand.
 
We must also ensure — either under existing laws or through new congressional action — that health insurance companies and federal health programs cover any recommended coronavirus vaccine with no cost sharing, similar to the H1N1 vaccines from 2009The government can also distribute the vaccines to vulnerable populations and provide them for free to the uninsured. In the event that a private sector manufacturer wants to charge an outrageous price for the vaccine once it is developed, the government should contract for its manufacture or invoke compulsory licensing as I have called for in other drug pricing contexts, and as the government threatened to do during the 2001 anthrax scare.
 
Together, these actions will ensure that every American can get the vital medical advice and care they need for coronavirus for free. That is not only the moral thing to do, it limits the spread of the disease and keeps us all safer.
 
Guaranteeing Every American Fully Paid Emergency Leave for Coronavirus Testing and Recovery
 
America’s shameful lack of national paid leave and sick days will worsen the spread of coronavirus. People who feel sick will go into work anyway, afraid of losing their jobs or the pay they badly need. Parents may feel compelled to work even as their kids or their elderly relatives might need medical attention. Research shows that mandated paid leave and sick days dramatically reduce the spread of diseases.
 
Congress must act to pass Senator Gillibrand’s FAMILY Act, which would provide up to twelve weeks per year of paid leave to all workers to care for themselves and their loved ones in case of serious medical issues or the welcoming of a new child. As President, I will fight to make this policy the law. But in the face of a public health crisis, we can’t wait — and should immediately make cash assistance available to people who need time off because of coronavirus through an “emergency paid leave” program.
 
Here’s how it would work:

Anyone who meets the CDC’s description of relevant symptoms or is exposed and placed under quarantine — or has a family member or other dependent who meets that description — will be eligible for emergency paid leave to take time off to follow CDC’s recommended course of action, which may include self-isolation, evaluation and testing, or treatment.

Emergency paid leave will be available pursuant to CDC’s guidelines about the appropriate length of recovery and quarantine or isolation time for those who contract or are exposed to coronavirus. If a family caretaker is also required during this period, that person will also be eligible for emergency paid leave.

Anyone eligible for the program will receive emergency paid leave that fully replaces their actual wage income — up to a cap set at the 99th wage percentile. 

My emergency paid leave program will accomplish two critical goals. First, it will give people the financial peace of mind to take time off to stay home and recover or care for a loved one who  has the symptoms of coronavirus or has been exposed to it. That will help limit the spread of the disease. Second, providing access to paid leave benefits funded by the government rather than by employers during this health crisis will help stabilize businesses, who will be relieved of the burden of potentially paying large shares of their workforce for long absences.
 
Enacting At Least a $400 Billion Stimulus to Head Off the Projected Economic Effects of Coronavirus, and Announcing a Federal Reserve Emergency Lending Program
 
Experts have a variety of estimates of the potential impact of coronavirus on the American economy. They project that coronavirus will reduce US economic growth in 2020 by at least 0.2 percentage points. But they recognize that if coronavirus turns into a global pandemic — which they give a 40% likelihood — it could produce a US and global recessionAn older Congressional Budget Office analysis of the potential US economic impact of various pandemic scenarios estimated that a pandemic could reduce US economic growth by between 1% and 4.25% of GDP.
 
There is evidently much uncertainty at this time about the potential economic impact of coronavirus, but several factors weigh in favor of enacting a stimulus to counteract a more severe impact. First, the US does not have particularly strong automatic economic stabilizers compared to other industrialized countries. Second, given the extremely low cost of government borrowing now, the US has the capacity to borrow and invest at a higher return. Third, history shows that it’s often hard to pass multiple stimulus packages in succession — and it’s better that the initial package is too big rather than too small.
 
Based on those factors and the range of projections for the economic impact of coronavirus, we should immediately enact a stimulus package that represents an authorization of at least 2% of GDP, or roughly $400 billion.
 
The stimulus should focus on the following categories of spending:

Low or no-interest loans to companies of all sizes that are negatively affected by supply chain disruptions, reductions in tourism, or other temporary coronavirus-related impacts, and that will use the funds to avoid layoffs and hours reductions, not for additional executive compensation, dividends, or share buybacks.

Unemployment insurance and other direct payments to households — with exact amounts tied to unemployment levels and wage growth.

Other aid to state and local governments that may be losing revenue because of coronavirus, in order to minimize reductions in services for residents.

Jump starting our ability to make our own active pharmaceutical ingredients and their base components by establishing a strategy to support domestic manufacturers—with the ultimate goal of requiring all federal agencies that procure or reimburse for drugs (like the DOD, VA, and Medicare) to preference drugs with American-made ingredients. My legislation to allow the government to manufacture drugs would provide a strong foundation for this effort.

Green infrastructure investments, like domestically produced clean energy, that can be accomplished even with the supply chain disruptions that are likely to exist with a widespread coronavirus outbreak. 

Given the positive multiplier effect that these types of government spending have on the economy, a stimulus of this type would likely counteract a roughly 3% dip in GDP.
 
In addition, whether the Federal Reserve Board chooses to cut interest rates or not, it should announce as soon as possible — and no later than the markets opening on Monday — that it stands ready to use its emergency lending authority to create a broad-based emergency lending facility program to help real economy companies whose supply chains have been disrupted because of the coronavirus and who will use the money to do right by their workforce.
 
Companies across America are already struggling with supply chain disruptions, and we don’t want these temporary struggles to lead to widespread layoffs or for otherwise solid companies to go under. While Congress should deliver the stimulus package I described above to help these types of companies, an immediate announcement from the Fed of this type of program will give companies — and markets — confidence that the Fed is available as a lender of last resort if Congress fails to deliver, and could help avert a more severe downturn.

Read her plan here